M.C. Hammer Wants You To Upload Dance Videos

MC Hammer (Stanley Burrell), 45, is co-founder and chief strategy officer of Menlo Park, Calif.-based DanceJam.com, a web site that wants to become the Internet's source for uploading, sharing and watching dance videos. DanceJam hopes to make money by selling Internet advertising, which is about a $28 billion market.

Ron Conway, a longtime Silicon Valley investor, is part of a small group that provided DanceJam with $1 million in startup funds. Hammer's DanceJam partners, in photo with Hammer, are Geoffrey Arone (left), the chief executive, and Anthony Young (right), the chief technology officer. DanceJam will stage head-to-head competitions in which contestants submit videos that will be judged by viewers and will provide demonstrations and information about a wide variety of dances. They will have to outcompete Google Inc.'s YouTube, which listed 1.7 million dance videos in its index throught 2007. (The Washington Times, AP Photo)