It has been in the planning stage for a year and will debut on June 4: PlanetGreen. Just as The Oprah Winfrey Network (OWN) is replacing Discovery Health, PlanetGreen will replace Discovery Home. The $50-$100 million makeover by Discovery Communications LLC is an attempt to produce an entertaining show about the environment. Good luck with that. If they really want to put some pep in environmental information dissemination, they should hire us: "The Never Ending Adventures of Environment Man." Now THERE would be an exciting show.
The Planet Green Network is the brainchild of David Zaslav, who was formerly with NBC Universal, which produces "TheGreen" for Robert Redford on "The Sundance Channel" (NBC Universal is owned by G.E.). Why are the words for these shows crunched together? Is that the new thing? Or is it just to complement future websites. Speaking of which, Discovery bought the website Treehugger.com for $10 million. Hey David? Give us a call. (Press Release)
(The Wall Street Journal 3/21/08)
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