Live Nation signed Madonna for $120 million. Live Nation signed Jay-Z for $150 million. They signed U-2 for a similar amount excluding recordings. The deals for these megastars are for 10 years and include recorded music sales, concert tours, merchandise sales, Web operations, endorsements and even some entrepreneurial business ventures. Live Nation is headed by promoting wizard Michael Rapino, left, and he is the mastermind behind Live Nation's 360 deals.
But now Michael Rapino has pulled his biggest coup by signing Environment Man for $120 thousand and in an unprecedented move, the deal is for 10 months instead of 10 years. Rapino believes Eman T-shirts alone will generate massive profits for Live Nation. They are banking on the Emeister selling millions of T-shirts and other merchandise. A television show is also in the works on Planet Green called "The Never Ending Adventures of Environment Man." Eman's live show includes caulking guns and solar panels. Of course, the nuclear power plant replica in the live show stage background is sure to generate some controversy on the worldwide tour. There are rumors that it is real and is used to power the electric live show. [TMZ.com, and other unverified sources]
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