Candice Price

Candice Price

CandicePrice is the CEO and owner of Urban American Productions, LLC which produced the first award winning diverse Outdoor Lifestyle TV show in the US; Urban American Outdoors with Host Wayne Hubbard. The show and concept were created in 1999 and the show has been in syndication on air nonstop since the fall of 2003.

Candice Price is also the Executive Producer and Show Runner of this first outdoor show that had an African American presence that was created to dispel the myth that Black people were not into nature and outdoor recreation. Through visual presentations and images of multicultural people in the outdoors—which was never seen before on TV—the show struck a major chord and garnered much attention with viewers.  

The show Urban American Outdoors often touches upon cultural and historical events while weaving a good story and these factors make it a multi award winning TV show. The program has won over 50 Broadcast Industry awards, is twice EMMY nominated and is a fan favorite. The show has also been bestowed Proclamations, a Resolution, and Congressional Recognitions from local state and federal government.

Candice and Wayne Hubbard have also created a spin off show called Urban Soul Wild utilizing everything that Wayne has harvested to bring back to cook a delicious healthy meal. The two also created a Sportsman Feeding the Hungry program to donate to food pantries, woman’s battered shelters, churches and families in need. They believe in demonstrating sustainability. They also conduct community outdoor events and speak and consult throughout the US about diversity outreach, conservation and their outdoor program.

Candice was born in Topeka, Kansas but grew up in Kansas City. She came from a family—much like many other families—that had migrated from the south and settled in Kansas and Missouri for opportunities.

Candice’s mother’s family owned land and were farmers close to the St Louis area. Her father, Carl Price Sr., was one of the original black radio DJ's in the country.  Her grandfather was also the first black dentist in Kansas. He was good friends with actress, Hattie McDaniel, and poet, Langston Hughes. Candice’s uncle owned and ran a record store and worked with youth and was the sparring partner to Joe Louis.

Her family was touched by the arts from all directions, whether it was music, literature, thought, theatre or dance. It is through this upbringing that eventually led to her desire to pursue the business of entertainment. She grew up singing, dancing and performing in several bands, eventually became a professional singer who performed across the US and overseas. However, those indoor venues just couldn’t compare to her love of singing outdoors in the open air, probably because Candice’s home was directly across from a city park which she played and sang in daily. With her family she enjoyed traveling all across the US going to the National Parks and Historical landmarks.

Candice has a BA degree in Communications from the University of Missouri Kansas City, as well as a degree in music from the Conservatory of Music. She worked in television for over a decade and other multimedia jobs over the years before starting her own business. She has her MBE, WBE certification and has been a Hunter Ed Certified Instructor as well as Instructor of Outdoor Safety. 

Candice was recently appointed by Secretary Tom Vilsack of the USDA to a Federal Advisory Committee as Representative for Youth, Diversity Outreach, racial and ethnic minorities, and low income communities for the US Forest Service Planning Rule 2012. She and a committee of 20 recently handed over their recommendation for implementation to the US Forest Service in which they had work diligently over the past year.   

Candice is married with children and loves her lifestyle of outdoors and adventures with her husband as they travel and work to encourage others to engage, connect and enjoy the open spaces and public lands that belong to all of us. It is definitely a family affair and they are available to come and speak and or consult with your business.